What you get
Fill in a short form and you get a finished full listing copy, ready to send. These are the details it asks for:
- Propertyrequired
- Guide price
- Type
- Bedrooms
- Bathrooms
- Rooms and layoutrequired
- Best features
- Area and transport
- Likely buyer
Getting this document right
The best descriptions open on the single most compelling thing about the property for its likely buyer, then walk the property in the order someone actually views it. "The kitchen takes a six-seat table" sells harder than "spacious kitchen" because it's concrete and it lets the buyer picture their life there. This tool writes in specifics, not adjectives.
Compliance is built in, not bolted on. It won't state a distance, school catchment, council tax band, tenure, EPC rating or square footage you haven't supplied — it marks them [confirm] instead, because an invented figure is a CPR breach, not a typo. And it avoids the words that make a description sound like every other one: no "nestled", no "boasts", no "deceptively spacious".
You get portal-ready output: a headline under 70 characters, feature bullets under 60, and a description sized for the major portals.
What people get wrong
Stating facts you can't back up
Catchments, EPC ratings and square footage stated without evidence are CPR breaches. If you don't have the figure, don't publish it.
Adjective soup
"Stunning, deceptively spacious, must be viewed" tells the buyer nothing. Concrete detail — what fits in the room — sells.
Burying the best feature
The south-facing garden or the 200m walk to the beach should be in the first line, not paragraph four.
Writing for the wrong buyer
A description aimed at a downsizer reads differently from one aimed at a first-time buyer. Know who's viewing before you write.
Write your next one in about twenty seconds.
Set your business details once and they go on every document. Start on the free plan — five documents a month, no card.
Questions
Are the property descriptions CPR-compliant?
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The tool won't state distances, catchments, EPC ratings, tenure or square footage you haven't supplied — it flags them for you to confirm. You remain responsible for verifying every factual claim before publishing, but it's built to keep you on the right side of the Consumer Protection Regulations.
Will it write for a specific type of buyer?
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Yes. Tell it the likely buyer — first-time buyer, family, downsizer, investor — and it pitches the description accordingly.
Does it produce portal-ready formats?
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Yes. You get a headline under 70 characters, a search-results summary, the full description, a room-by-room breakdown and key-feature bullets sized for the major portals.
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All of these come with every plan including free.