What you get
Fill in a short form and you get a finished critique and rewrite, ready to send. These are the details it asks for:
- Current listing copyrequired
- How it's performing
- What you want
Getting this document right
Most underperforming listings share the same faults: an opening line that could describe any house on the street, adjectives standing in for detail, and the best feature buried in paragraph four. Rewriting to lead on the single most compelling thing, then walking the property in viewing order, does more for enquiry rates than another price reduction.
The compliance side is handled as you go. It won't introduce a school catchment, EPC rating, tenure, council tax band or square footage that wasn't in your source material — it flags them for you to confirm. Under the Consumer Protection Regulations an invented figure is a breach, not a typo, and a rewrite is exactly where those creep in.
It also strips the vocabulary that makes listings interchangeable. No "nestled", no "boasts", no "deceptively spacious" — which means something specific and is misused constantly.
Free to try: five documents a month, no card.
What people get wrong
A generic opening line
If the first sentence could describe any property in the postcode, it's doing no work. Lead on what's actually distinctive.
Adding facts during a rewrite
This is where CPR breaches happen. If the figure wasn't in your source material, don't let it appear in the rewrite.
Writing for no particular buyer
A listing aimed at everyone convinces no one. Know whether it's a first-time buyer, a family or a downsizer.
Ignoring the portal formats
Headlines get truncated and feature bullets have limits. Writing without them means the best line gets cut.
Write your next one in about twenty seconds.
Set your business details once and they go on every document. Start on the free plan — five documents a month, no card.
Questions
Will it stay CPR compliant?
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It won't introduce distances, catchments, EPC ratings, tenure or floor areas that weren't in your source material — it flags them for you to confirm. You remain responsible for verifying every factual claim, but it's built not to invent them.
Can it rewrite an existing listing?
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Yes, that's the main use. Paste your current description and it rewrites for clarity, structure and impact while keeping the facts you supplied.
Is the listing description generator free?
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Yes. Five documents a month on the free plan, no card required.
Other tools for estate agents
Property Description Generator
Write listing copy that reads like a person wrote it and stays compliant.
Viewing Summary Writer
Feedback for the seller that's useful rather than just polite.
Buyer Follow-up Email
Follow up a viewing without sounding like a chaser.
Seller Update Report
A weekly marketing report that keeps sellers with you.
Social Media Generator
Listing posts, area content and reel scripts for the week.
Neighbourhood Guide Creator
An area guide that sells the postcode as well as the property.
All of these come with every plan including free.